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Blog - Smart Vs. Wise
The above statement may seem a bit clichéd but if you stop and think about it for a second and ask yourself how you would categorize yourself, the answer may surprise you.

In today’s world of instant gratification, we often find ourselves giving smart answers but not taking the time to ask smart questions to assess whether that is the correct answer or just the one that we thought of first.

If that approach is applied to businesses, chances are those businesses won’t be as successful as they could and probably should be.

As mentioned in a previous blog (, a little forward thinking can go a long way.

There are times when simply doing a device count and putting a price tag on it is what a person may believe they need to make a decision about whether to use a service provider or not but if the merits of the service aren’t actually weighed, how can a value be attached to that price?

The approach that we take with our clients is to educate ourselves on their businesses and to do that we rely heavily on their own knowledge as we can’t possibly know the ins and outs of every market. The way we do that is by asking questions and finding out the ACTUAL reason that a decision was made or how exactly that business is required to function whether that is based upon regulations or simply software being utilized to run their day to day operations.

This “wisdom” that is gained by active engagement with our clients allows us to provide the most accurate and pertinent info that they need to make an informed decision and meet their business goals. When we use our experience to inform a client one way or another, they can trust our advice as they know that we are investing in their business as they have invested in ours.

Published By: Adrian Ghira on August 25th, 2017